Ever since inception, we have been on the journey to perfect, improve, and increase our standards for rallies. We represent a new class of luxury driving experiences — private cavalcade style events, stopping at world-class hotels, with breathtaking views. For this rally, we went further than we ever have before.

The Ferrari Road America Rally is a hand-picked, invitation only, all-inclusive event presented by Altera Signature Group and Ferrari of Twin Cities. Your ticket price includes hotel, the full 2026 Esperienza Ferrari track program at Road America, all organized events, food and beverage, media, gifting, and all rally coordination. All you do is drive.

This rally is built around one of only eight stops on the 2026 Esperienza Ferrari national program — exclusive on-track access to the Ferrari 849 Testarossa at one of the most revered circuits in North America. If you have ever wanted to know what this car truly feels like with the ceiling removed, this is your moment.

Monday, September 14th: Get ready for the drive south. The convoy departs Ferrari of Twin Cities in the morning — drivers meeting, route briefing, & route cards distributed at check-in. Light breakfast & coffee will also be available. Please do not be late.

We head south through Wisconsin on a route curated specifically for the way a Ferrari moves on open pavement. Long stretches. Sweeping curves. The kind of roads you remember. Our professional photographer and videographer are with the convoy the entire way — every mile documented. Sticking to our Italian Roots, we will stop for lunch at a Vineyard!

Arriving in Kohler, Wisconsin, your destination is The American Club — the Midwest's only AAA Five-Diamond, Forbes Five-Star resort and a National Historic Landmark. Personal valet service on arrival. This is not a hotel that impresses you on arrival. It is a hotel that stays with you long after you leave.

The evening is a private welcome dinner in the courtyard of The American Club. All meals and drinks included. Welcome remarks, introductions, and a preview of what is waiting on the circuit tomorrow. As part of our experience, we have reserved exclusive dining for the group — no outside guests, no interruptions.

Business casual attire recommended for the evening dinner.

Tuesday, September 15th: This is the day the rally was built for. After breakfast, the convoy departs for Road America in Elkhart Lake — one of the most celebrated road courses in the world.

Built in 1955 from 525 acres of Wisconsin farmland, Road America has challenged the world's greatest drivers for over seven decades — virtually unchanged since the day it opened. 4.048 miles. 14 turns. It is one of only eight stops on the 2026 Esperienza Ferrari national schedule. Today, it is yours.

The morning begins with the full Esperienza Ferrari on-track program. You take the wheel of the Ferrari 849 Testarossa alongside a professional Ferrari instructor — personalized coaching, real-time performance data, and the chance to experience what this car was engineered to do. No speed limits. No guardrails on what is possible.

Between sessions, curated road drives take guests through the surrounding Wisconsin countryside in the Ferrari Purosangue and Ferrari 12Cilindri — because some of the best roads on this rally are not on the circuit. Paddock lunch is hosted at the circuit with the full group. Media from the morning's sessions is shared with guests throughout the day.

The afternoon brings a second on-track session. Apply the morning's coaching. Push further. This is what you came for.

The convoy returns to The American Club with one to two hours to relax before the evening begins.

The final evening is a private dinner at Whistling Straits Golf Course — a Pete Dye masterpiece stretching nearly two miles along a bluff above Lake Michigan. Host of three PGA Championships and the 2021 Ryder Cup. The view from the table is the kind you try to describe to people who weren't there. Cocktail hour, dinner, and drinks are all inclusive. All vehicles secured at the hotel with our overnight security team.

Formal attire for the final evening dinner at Whistling Straits.

Wednesday, September 16th: A curated morning drive back north toward the Twin Cities, ensuring everyone arrives home comfortably and on time. The rally closes the way it opened — behind the wheel.

What You'll Receive with Your Exclusive Invite-Only Registration:

• Full Ferrari Road America Rally admission — driver and co-pilot
• Two (2) night hotel stay at The American Club — AAA Five-Diamond, Kohler, Wisconsin
• Full 2026 Esperienza Ferrari track program at Road America (Sep 14–15)
• On-track session in the Ferrari 849 Testarossa with professional instructor
• Curated road drives in the Ferrari Purosangue and Ferrari 12Cilindri

COMMUNICATION

• Pre-programmed extended range walkie talkie 
• Pre-event digital route briefing and day-by-day itinerary
  

DINING & HOSPITALITY

• Day 1 vineyard Lunch
• Day 1 welcome dinner — private courtyard, The American Club
• Day 2 paddock lunch at Road America — driver and co-pilot
• Final dinner at Whistling Straits Golf Course — overlooking Lake Michigan
• All cocktail hours & drinks throughout the event
  

COMPLIMENTARY PERKS

• Complimentary vehicle detail between rally days
• Complimentary overnight vehicle security at The American Club
• Complimentary valet parking throughout
• All transfers between hotel and circuit included
  

PROFESSIONAL PHOTOGRAPHY & VIDEOGRAPHY

• We understand media is a crucial part of the experience. Our professional photography and videography team is embedded with the convoy from departure to final dinner — capturing every mile, every corner, and every moment on the circuit. A private curated photo gallery is delivered to every guest.

Limited to hand-picked invited guests only. Spaces are extremely limited for the Esperienza program at Road America.

Presented by Altera Signature Group × Ferrari of Twin Cities · Part of the 2026 Esperienza Ferrari National Program