August 12 – August 16

25 Teams. 5 Days. Pure Mountain Performance.

Blood Mountain Run is a luxury performance driving rally crafted for drivers who value precision, scenery, and elevated experiences. Designed around some of the finest driving roads on the East Coast, this rally blends technical mountain routes, exclusive track access, and curated destinations into a refined, multi-day journey.

This is not a road trip.
This is a driving experience.

THE EXPERIENCE

Launching from Alpharetta, Georgia, teams will head north into the mountains, navigating flowing back roads, elevation changes, and technical curves that define true driver-focused routes. Each day is intentionally designed to balance serious driving with luxury accommodations, exclusive access, and social experiences.

Blood Mountain Run is limited to 25 teams, ensuring a highly curated atmosphere, smooth logistics, and an elevated standard throughout the rally.

RALLY OVERVIEW

• Dates: August 12 – August 16
• Teams: Limited to 25
• Start & Finish: Alpharetta, Georgia
• Driving Focus: Mountain Roads, Performance Routes, Track Experience
• Exclusive Access: Private BMW M Track Session

DAILY ROUTE BREAKDOWN

DAY 0 — PRE RALLY AT THE NOBU HOTEL 

As teams arrive from across the country, we will gather at Nobu Hotel for registration and check-in, setting the stage for the weekend ahead. The evening will continue with our exclusive Icebreaker Dinner—an elevated, welcoming experience designed to bring everyone together. 

It’s an opportunity for drivers to reconnect with familiar faces, build new relationships, and immerse themselves in the energy of the rally, all while setting the tone for an unforgettable weekend of driving, connection, and experiences.

DAY 1 — THE ASCENT

Alpharetta, GA → Spartanburg, SC

The rally begins with a northbound departure from The Nobu Hotel, immediately transitioning into some of the most engaging driving roads on the East Coast. Expect smooth pavement, long sweepers, and technical mountain sections designed to reward precision and control.

The day concludes in Spartanburg, South Carolina, where teams will enjoy a private group outing to an MLB baseball game, setting a relaxed but upscale tone for the days ahead.

DAY 2 — PERFORMANCE UNLEASHED

Spartanburg, SC → Private BMW Track 

Day 2 delivers a rare automotive privilege. Teams will travel to One of Only Two Private BMW tracks in North America, where guests will step into Official BMW M cars for a controlled, high-performance driving experience.

Following the track session, the rally returns to mountain roads, allowing drivers to apply precision and rhythm learned on track to real-world performance routes.

The evening brings a refined night out in Downtown Spartanburg, with curated access along Main Street.

DAY 3 — FLOW & RHYTHM

Spartanburg, SC → Chateau Elan, GA

This day is built entirely around the drive. Teams will take on curvy back roads, rolling elevation changes, and lesser-known mountain passes that emphasize balance, throttle control, and flow.

We will take on the final stretch to The Chateau Elan, a world famous property for us to relax and celebrate the incredible weekend. With recent renovations in 2025 spanning over $25 Million Dollars, this is a property we are truly excited to share with you & the perfect way to finish the rally. 

DAY 4 — THE FINAL RUN

Chateau Elan, GA → Alpharetta, GA

The final day delivers a composed but engaging return to Alpharetta via scenic back roads. This closing route is designed to savor the drive—long, flowing stretches paired with technical sections that bring the rally full circle.

The Blood Mountain Run officially concludes upon arrival.

WHY BLOOD MOUNTAIN RUN

• Driver-first route design focused on flow, elevation, and precision
• Rare access to a Private BMW M Track Experience
• Carefully curated daily distances for maximum enjoyment
• Limited-entry rally ensuring a refined, luxury atmosphere

WHO THIS IS FOR

Blood Mountain Run is designed for drivers who:

• Value driving as the masterpiece of the experience
• Appreciate mountain roads over straight-line speed
• Seek exclusive automotive access and premium destinations
• Want a rally that feels intentional, elevated, and rare

LIMITED AVAILABILITY

Participation is limited to 25 teams.

Once capacity is reached, registration will close.

Apply now to secure your place on the Blood Mountain Run.

DRIVE WITH PURPOSE. FEEL THE MOUNTAINS. RUN BLOOD MOUNTAIN.